The kiwi of Pieria is produced in the plain of Pieria, in Central Macedonia, ideal for its microclimate which occurs due to its proximity to Mt. Olympus and Mt. Pieria. This specific type of kiwi (part of Hayward variety) stands out for its characteristic light green flesh color, its sweet and sour flavor and delicate aroma as well as its high nutritional value. The kiwi of Pieria is certified as a product of Protected Geographical Indication (P.G.I.), since 2002.